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OpenAI just changed everything (again)

OpenAI just changed everything (again)

A behindthe scenes look at the new Agent Builder and how it’ll redefine creative workflows.

Adrien Ninet
October 13, 2025

Happy Monday, creative family, and welcome to Logiaweb Weekly.

This week’s design intelligence briefing reveals:

🧪 What I'm Building: Behind the Scenes
🚨 Big News: OpenAI Drops ChatGPT Agent Builder
🤖 Design Inspiration: Hollywood A.I Movies
🛠️ Tutorial of the Week: Build Apps Inspired by Your Favorite Projects (in 5 Minutes)
💡 Prompt of the Week: GROK Rapid Video Creation

🧪 What I'm Building: Behind the Scenes

Since arriving in Bali, my routine has been simple: work, train, eat, sleep - repeat. It’s exactly what I needed to get fully locked in.

Right now, I’m focused on growing a brand-new design studio, with one clear goal: go from 0 to 50k/month in 3 months. I’m sharing the full journey day by day on X. Follow here: https://x.com/adrien_ninet

So far, we’ve signed two clients and spent a lot of time crafting the brand identity, proposal decks, and visuals. Now the focus is on building strong systems before scaling up. Because once that foundation is solid, growth becomes way easier.

🚨Big News: OpenAI Drops ChatGPT Agent Builder

What’s New with Agent Builder

OpenAI just released Agent Builder, a tool that lets anyone make their own custom AI assistant right inside ChatGPT. You don’t need code, APIs, or some complicated setup. You just tell ChatGPT what you want the agent to do, what tone it should use, and where it should pull info from. Then boom, it’s live.

These agents can handle real workflows: writing emails, generating designs, fetching data, or even connecting with outside tools like Figma, Notion, and Canva. They live inside ChatGPT, so users can talk to them naturally without switching tabs or using developer dashboards.

How It Works

Building an agent feels a lot like building a playlist. You pick the vibe, set the rules, and share it. Here’s the flow:

Describe your agent — Tell ChatGPT what kind of AI you want to make. “A friendly designer that helps me brainstorm logos” or “a snarky marketing intern that writes ad copy.”
Add tools and data — You can plug in APIs, upload docs, or connect it to apps like Google Drive or Figma.
Publish it — Once it’s ready, you can keep it private, share it with your team, or post it publicly so others can try it.

If you’ve ever used ChatGPT’s custom instructions, this is that concept on steroids.

The Ecosystem

Agent Builder ties into OpenAI’s new Apps system, so these agents can run side by side with official apps from companies like Canva or Spotify. Developers can use the same SDK to publish their own agents to the ChatGPT app store, basically turning ChatGPT into a mini operating system for AI workflows.

This means your writing bot can hand off work to your design bot, which can then pass assets to your marketing bot, all without leaving the chat.

Why It Matters

⚙️ Workflow automation for everyone — You don’t need to code to create your own AI coworker.

🎨 Creative explosion — Designers, writers, and marketers can make agents that fit their exact style instead of generic templates.

🧩 Ecosystem play — This isn’t just a feature. It’s OpenAI quietly building an app platform around ChatGPT. If it works, this could shift AI from “tool” to “workspace.”

My Take

Agent Builder isn’t flashy, but it’s sneaky powerful. It puts AI creation in the hands of anyone who can describe what they want. Expect to see people making personal assistants, brand voices, and niche creative bots over the next few weeks.

If I ran a studio or agency, I’d be building an agent today. Not just to automate work, but to lock in my team’s tone, process, and vibe before someone else does.

OpenAI calls it “Agent Builder,” but really it’s make your own ChatGPT and that’s a big deal.

🤖 Design Inspiration: Hollywood A.I Movies

Tool Used: higgsfield.ai

A cinematic outdoor scene of two men sitting side by side on a weathered green park bench, framed in a wide shot that captures the stillness and quiet tension between them. One man wears a formal gray suit and glasses, hands clasped as he leans slightly forward, while the other is dressed more casually in a navy jacket and dark jeans, looking thoughtful and distant. The setting is a muted urban park bordered by concrete walls and soft greenery in the background under an overcast sky, giving the scene a natural, melancholic tone. The camera should hold a steady medium-wide composition with subtle handheld movement, allowing the actors’ body language and expressions to carry the emotion. Lighting should feel soft and diffused, as if from natural daylight filtered through clouds, enhancing the realistic, introspective atmosphere. The tone should evoke quiet reflection — like a pivotal conversation moment in a drama film — with faint ambient city sounds, birds, and wind adding authenticity to the world.

Tool Used: Runway Gen 3

A stylish cinematic scene framed through a circular cutout, revealing a sophisticated man sitting in a worn leather armchair against a warm, terracotta-colored wall. He’s dressed in a perfectly tailored black suit with a crisp white shirt, his posture confident yet relaxed, one hand resting near his face in a thoughtful pose. The lighting is soft and directional, with sunlight streaming through an unseen window, creating distinct geometric shadows that dance across the minimalist mid-century room. The camera should use a slow dolly-in through the circular frame, emphasizing depth, composition, and symmetry, while maintaining a shallow depth of field that keeps the focus on his expression and the texture of the chair. The tone should evoke the mood of a high-end fashion editorial or an art-house film — elegant, introspective, and cinematic, with subtle ambient sounds like distant city hum and soft fabric rustle to complete the atmosphere.

Tool Used: Melies

A cinematic nighttime scene of a young woman leaning casually against a graffiti-covered alley wall, lit by deep orange sodium streetlights that cast warm highlights and long shadows. She’s wearing a dark coat, holding a phone in one hand and taking a slow drag from a cigarette, the smoke curling softly into the cold night air. The background features worn urban textures — cracked paint, metal pipes, and stickers — creating a moody, realistic European street atmosphere. The camera should use shallow depth of field with natural handheld movement, capturing the subtle glint of light on her hair and the glow of the cigarette. The tone should feel introspective and filmic, like a scene from a neo-noir indie film. Include natural ambient sounds: distant traffic, faint footsteps, and the faint hum of city life.

🛠️ Tutorial of the Week: Build Apps Inspired by Your Favorite Projects (in 5 Minutes)

Want to design your app using the best parts of favorites like Duolingo, Notion, or Spotify as inspiration, not imitation?

Step 1: Capture Your Inspiration

Open a website or app you admire and take a quick screenshot.

Then, open ChatGPT and describe your idea.
Example:

“I want to build a Duolingo, but for learning about crypto.”

💡 Pro Tip: Mention what you like layout, features, or vibe. The more detail, the better your base design.

Step 2: Analyze & Design with AI

Ask ChatGPT to analyze the structure of the original app and design a similar one tailored to your idea.

Example prompt:

“Analyze Duolingo’s flow and create an app with the same structure for learning crypto.”

You’ll instantly get a plan pages, components, and UI structure ready to build.

Step 3: Generate the App with Bolt V2

Copy your optimized prompt.
Paste it into the Bolt V2, attach your screenshot, and hit Enter.

🚀 The AI instantly designs and codes the first version of your app complete with layout, navigation, and logic.

Step 4: Iterate in Real Time

Once your base app appears, chat directly with the AI to tweak it.

Try edits like:

“Switch to dark mode.”
“Add a leaderboard for user progress.”
“Change the headline to something more fun.”

Your updates appear instantly no coding, no waiting.

💡 Pro Tip: Save your best versions as templates for future projects.

Step 5: Add Smart Integrations

Turn your idea into a full fledged product with plug and play integrations:

Stripe → Accept payments or manage subscriptions.
ChatGPT API → Add dynamic AI driven features.

Now your MVP feels like a real business.

When it’s ready, hit Publish.
Your app goes live instantly ready to share with the world 🌍

Connect your custom domain, and boom 💥 your idea just became reality.

💡 Prompt of the week: GROK Rapid Video Creation

Graphic Tool Used: Grok

A mysterious anime woman standing in a dimly lit room with a grungy, textured wall behind her. She has short black hair with sharp bangs, pale skin, and piercing red lips. She wears a deep red, elegant dress with a plunging neckline and a red choker. Her expression is confident, seductive, and slightly intimidating, with strong shadows across her face. The lighting is cinematic and moody, inspired by 1980s-1990s Japanese anime art style, with rich contrast and painterly textures. The atmosphere feels noir, dramatic, and sensual.

Wrapping Up

That’s a wrap for today. Could you do me a 30-second favor?

👉 [Survey] – What do you want me to cover next?

Catch you next Monday,
— Adrien

Adrien Ninet

say hi on X, Instagram, or YouTube